Pinterest is not just a place to hoard recipes or DIY house projects you may or may not do. You can use it as a tool to create mood boards and link collections for a project. I have a Pinterest board for every project I work on. It’s great for aggregating ideas and editing them down (if you want to).
Read MoreSometimes when you are searching for a fun font for a new design it's easiest to explore free options. This helps if you are just starting out or have a limited budget. Not only will you get to see what best expresses your business, but you will save some money along the way. Here are 5 places (in no particular order) I like to go to scoop great free fonts…
Read MoreHaving an issue with strategy to stay on brand? Brand guidelines will be adhered to only if they are set up for success with 3 key parts. I even gave them all names that start with “c” to make it a little kitschy. The 3 C’s can be a successful strategy to make sure your brand guidelines are followed…
Read MoreIt's important to have a website that stands out. If you are a service-based business, it's equally important to have a site that lets people know what you do and what your expertise is. If you are selling products, marketing those products as soon as possible to potential customers is essential.
One of my favorite questions to ask before I start on a design is get to the "What" and “Why” of a client's site content….
Read MoreA new logo is an investment for your business. The Branding Identity Package is going to be your best bet for that investment. And guess what? It comes with way more than a couple Logo files.
How do we get to these files? Well to start with…
Read MoreToday I wanted to go over my process for working on Squarespace websites. This will give some insight into the behind-the-scenes action as well as what you get as a client. I’ve found a lot of people aren’t sure what to expect out of a website design project, especially if it’s your first one. So this is here as a helpful guide to walk you through working with me.
Read MoreNo one is a stranger to things costing money in the world. You have to pay for plumbers, electricians and contractors to make sure your house is built correctly, right? That’s an investment you are making to make sure your house doesn’t look like the Leaning Tower of Pisa or burst into flames if you turn on a light. Sure it’s expensive, but it’s necessary. Design is the same way for a business and you need to know why design work is an investment. I’ll tell you why…
Read MoreIt’s always annoyed me that Squarespace doesn’t give you much page to page specificity. Clients often want to have more of a variety in different sections of their site. You can use the page ids to target specific page styles, but that’s not ideal for a couple of reasons… A solution? Use this super quick and easy Javascript snippet to add body class names to your Squarespace site. It will separate out the words that follow the ‘/’ off your main site url.
Read MoreSpending your hard-earned money on a logo or branding can seem like a HUGE investment for you and your business. If you find the right designer the process should feel effortless. Here’s a couple of tips on what questions you should be asking designers and a big ol’ red flags to watch out for.
Read MoreIt’s freebie time. Because who doesn’t love free things? Every client I’ve worked with on a branding project has gotten a version of my branding questionnaire to fill out. And EVERY SINGLE branding client has told me that they loved working on it. The most frequent comment I get is…
Read MoreRaleigh Provisions is a shop in downtown Raleigh that specializes in local North Carolina made products and gift baskets. They have been open about 2 years now and wanted a redesign for their website that would make everything simple and cohesive…
Read MoreWondering if you should be working with a designer or not? I go over the signs that tell you if it's time to hire a designer and how to find a great design professional.
Read MoreIt’s the one year anniversary of deciding to start my own design business. I remember being surrounded by many google docs, spreadsheets, and pro-con lists around this time last year. Fitting in some freelance work part time in addition to my software development job had been the norm and kept my Saturdays busy but didn’t feel like a sustainable option for me until…
Read MoreSometimes when you host an event you want to make it a little special. When Bittersweet did their Galentine’s Day Rose Class on February 13th, we wanted to do a little something special for the guests to make them feel loved and to show our fellow gal pals that we love and appreciate them…
Read MoreIs everything your brand puts out looking different? Need to organize your thought process on how to create a streamlined brand for yourself? I have some advice for you on that…
Read MoreEver been to a restaurant that has an awesome logo and a beautiful menu that seems to belong right in that atmosphere? Branding is about that kind of experience and we achieve that through collaboration, uniqueness and consistency. Collaboration, the first out of these three, comes into play in the beginning of the process…
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