No one is a stranger to things costing money in the world. You have to pay for plumbers, electricians and contractors to make sure your house is built correctly, right? That’s an investment you are making to make sure your house doesn’t look like the Leaning Tower of Pisa or burst into flames if you turn on a light. Sure it’s expensive, but it’s necessary. Design is the same way for a business and you need to know why design work is an investment. I’ll tell you why…
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