Raleigh Durham USBG

Roles: Branding

RDUSBG Branding Suite

When the Raleigh Durham chapter of the US Bartender’s Guild sent out a call for submissions to bid on creating their logo I decided to enter and I won! I was grateful that the members of this organization chose me to work on their logo.

For branding RDUSBG, I was challenged with combining symbolism from two separate cities as well as bartending tools. There’s a lot of movement in bartending that is captured in this branding. I wanted to use the typical imagery of the two cities and portray that movement in a fresh way.

The bright colors come from the flags of both cities. The main yellow and green colors are pulled from citrus fruits like lemons and limes that are often used as cocktail garnishes. I had a lot of fun creating this branding system that is bright and fun and shows the two communities coming together to further their careers and support each other!