One Raleigh
Roles: Branding, Web Design, Web Development
Branding
We wanted the logo for the brand to be something quintessential to the view of downtown Raleigh, itself, but since the city is always growing, the skyline is ever-changing. Something that doesn’t change as much is the shape of the city grid. Raleigh has some interesting shaped intersections (for better or worse) and we focused on the intersections of Boylan Avenue and Hillsborough Street for the basis of the logo. The staggered streets created a great base for the cut paper collage look of the brand.
WEB DESIGN & DEVELOPMENT
The most important focus of the website for this brand was to create a fun design, but keep even the simplest black and white design mysterious. All their projects are in production so we can’t include them as website content, currently. There’s a bunch of easter eggs and an aura of mystery to the design. The bulk of the inspiration for this site was movie credits designed by Saul Bass with slightly animated, collage-y elements that scroll with the content.
