Gather & Glow
Roles: Branding
Branding
When I was discussing branding concepts with the client we were inspired by scientific illustrations and how we could meet that with a quirky, illustrative twist. The wing is a cicada wing, representing the cyclical nature of vintage and upcycled clothing and how something that is no longer used by someone else could be interesting and beautiful to another person. We pulled colors from vintage scientific illustrations and incorporated some fun hand-drawn elements to the branding.
Mix and Match Branding
With a newer business with lots of goods to sell the need for scalability is very important. There’s packaging for shipping, tags, multiple retailer outlets like Poshmark and Etsy and an online presence, among other future uses of the brand. Having the ability to use parts and pieces of the logo and be flexible with the branding was important. I separated out the different parts and pieces of the logo to be able to make stamps for whatever needs may arise!
