Askew House

 

Roles: Branding

 
Askew House business card on a table with glasses and food
Askew House main logo and color palette

Branding

Askew House is a gourmet plant-based restaurant that is coming soon to downtown Raleigh. The restaurant concept is a collaboration between Bittersweet’s Kim Hammer and Fiction Kitchen’s Caroline Morrison and will allow Chef Caroline to showcase her amazing vegan and vegetarian fine dining.

The Askew-Taylor building is significant to me because it housed the shop where I bought all my art supplies while I was in Design School at NC State (and for many years after). The building itself holds a special spot in so many people’s hearts and memories as it was a staple of downtown Raleigh. We wanted to pay homage to the building structure with architectural line work. Also, we wanted to incorporate the history of the place as an art store and paint shop with painterly swashes and brush-like carrots.

Askew House Logo Carrot isolated on different rainbow colors
Askew House Branding Typography and Color palette
Askew House alternate logos and smaller mark with 3 carrots
A sample menu for Askew House lying on a table with leaves